Dutyfree shops Membership Card
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Background
Required a stable quality printer, less failure.
Duty-free shops with tons of travelers a day are devised to lead customers to spend more time with prepaid and promotional cards at the store.
Since the frequency and brilliant image of card issuances such as VIP cards and the prepaid vouchers are very essential to attract customers.
However, the previous printer they used to use was old-fashioned and a frequent breakdown when the card was being issued. For these reasons, they chose the IDP solution as alternative card printers.
Solution
Issue more speedy & robust through issuance program.
They needed direct development support from IDP to meet the characteristics of a duty-free system running on MS Windows Active X.
Upon the customer requirement, this application adjusted the issuance speed based on the existing software.
Considering the characteristics of the sites with a high floating population, unnecessary commands were deleted so that beginners can easily issue membership VIP cards.
Result & Benefit
Expansion towards a variety of Dutyfree shops
The sales revenue in South Korea’s Dutyfree retailing market attracts as many tourists as the world’s No. 1 reputation.
Thanks to the accountable reputation of SMART Series from the first major dutyfree shop, it enabled get chances to broaden and launch SMART card printer solutions towards others. What they mentioned was that they got what they expected and they are available to see multiple avenues for improving customer attraction with high-quality membership cards.
They have already gotten value out of the IDP on-demand system, even before it’s complete and fully operational.
